Groundswell builds bespoke go-to-market systems that help your team work smarter, not harder. Across inbound, outbound, CRM, and RevOps. Built inside the stack you already use, then handed over to your team, or run for you.
Most teams don't need more tools. They need the ones they already have to work as one system, so leads stop falling through the gaps between them.
We build systems, not just campaigns. Real infrastructure that keeps working, and we'll either train your team to run it or manage it for you.
Every company is different, so we don't ship one-size-fits-all solutions. Everything we build is made for you, from scratch, around how you actually operate.
Whether you need systems for inbound, outbound, RevOps, or all three, we've got you.
You keep everything. No lock-in, no rented infrastructure.
hover to reveal →We build the system inside your stack. You get the documentation, the SOPs, the Loom walkthroughs, and your team trained to run it. When the engagement ends, you keep everything. No lock-in, no rented infrastructure.
We keep it running for you on an ongoing retainer.
hover to reveal →Same build, different ending. We keep the system running for you on an ongoing retainer. Monitoring, optimising, iterating, reporting. You stay focused on the work you're best at. We stay focused on making the engine quieter and more effective every month.
The choice doesn't have to be made on day one. Most clients pick toward the end of the build, once they know whether they'll have someone internal to take it on.
Every engagement is bespoke, so yours won't necessarily look like any of these. But it should give you an idea of what we're capable of.
Scrapers and AI agents that surface contact data in markets standard B2B databases don't cover. Reusable across any list of target domains. We've paired this with deliberately low-volume, high-signal outbound when the audience is small and specific.
Read the build →Identifies anonymous website visitors, verifies ICP fit, and triggers a contextual LinkedIn message based on the page they visited and the company they came from. Cold outbound triggered by warm signal.
Read the build →A webinar download triggers the standard email nurture. In parallel, a human LinkedIn touch asks if they got the recording. Marketing automation with a human shadow.
Read the build →A unified reporting layer pulling outbound, LinkedIn, website visits, content downloads, positive replies, and booked meetings into one live dashboard. Refreshes three times a day.
Read the build →When a prospect books a meeting, their record is automatically enriched and every prior touchpoint is attached to the contact in the CRM. Sales opens the meeting with everything in front of them.
Read the build →The full sending setup, lead engine, enrichment, and campaign layer. Built, tested, and handed to the client's team with training on how to run it themselves.
Read the build →Audit, merge, and standardise historical contact and company data. The unglamorous work that makes reporting, routing, scoring, and outbound actually work.
Read the build →Custom properties, pipeline design, workflow automation, lead scoring, and reporting dashboards built directly inside the CRM. The system your team opens every day, rebuilt around how you sell.
Read the build →Connecting the tools a team already uses so they can run outbound safely from inside their own stack. No new software, no change to how they work day-to-day.
Read the build →Monitors job postings for hiring signals that indicate a prospect is entering the market. Open roles in a target function, a specific tool being hired for, or a growth pattern. Qualified accounts feed into the outbound system automatically.
Read the build →Builds lead lists of companies running specific tools. Everyone using a particular CRM, marketing platform, or e-commerce stack. Useful when the pain point is defined by what a prospect already uses.
Read the build →A two-way sync that keeps the outbound platform's suppression list in lockstep with the CRM. Active deals, existing customers, churned accounts, and do-not-contact records are never cold-emailed by mistake.
Read the build →He set up our Smartlead campaign flawlessly, built a smart Clay workflow, and ensured every lead was properly qualified with truly personalised messaging.
He really quickly understood our needs and integrated as an extended arm of our small marketing team. At times he delivered beyond the agreed scope to ensure the project was completed and delivering real results.
A skilled professional who can recommend the right tools specifically for your needs, implement them perfectly, and ensure smooth onboarding.
If you already use some of these, great, we'll plug straight in. If you use or want to use different tools, no problem, we are flexible.
Charlie is a HubSpot Solutions Provider and a Clay Certified Expert.
and more
Groundswell builds bespoke go-to-market systems for B2B teams — across inbound, outbound, CRM, and RevOps. We design and build the infrastructure inside your existing stack, then either train your team to run it or run it for you.
Systems, not one-off campaigns. We build real infrastructure — outbound engines, CRM architecture, signal routing, and reporting — that keeps working after the engagement ends.
Yes. With Build & Handover you keep everything: the system, the documentation, the SOPs, and Loom walkthroughs, with your team trained to run it. No lock-in, no rented infrastructure.
Yes. With Build & Run we operate the system on an ongoing retainer — monitoring, optimising, and reporting — so your team can stay focused elsewhere.
We are tool-agnostic and plug into your stack. We regularly work with HubSpot, Salesforce, Clay, Smartlead, HeyReach, Airtable, and 20+ others — and adapt to whatever you already use.
Groundswell is led by founder Charlie Brown, who came up through CRM consulting, integrations, and outbound before building full GTM systems. You work directly with him — no account managers, no junior hand-offs.