The signal
Cold lists are dead weight — you're guessing who's in-market. A job posting removes the guess. A relevant open role is public confirmation of committed budget, a 60–120 day window, and a built-in reason to reach out, all in one object. It's the rare signal that finds net-new companies and carries its own outreach hook at the same time. Hiring-signal outreach has been measured at ~14% reply rates versus ~1.2% for cold.
How we build it
- Scrape. Apify monitors job boards for the roles that signal GTM intent — RevOps, GTM engineer, Head of Growth, SDR — across the boards that matter, not all of them.
- Classify. Claude reads each posting, classifies it by role and relevance, and writes a clean record to Clay — filtering hard on recency, because a fresh post is the whole point.
- Resolve. Clay finds the actual decision-maker behind the role and resolves verified contact details.
- Route to outbound. Qualified accounts feed straight into the outbound infrastructure, with the role itself as the personalisation hook.
- Sharpen the hook. Before send, a five-minute manual funnel check finds where their GTM breaks — so the opener leads with a specific observation, not a template.
Why it works
It's the same sending infrastructure we build for clients, pointed at the highest-intent trigger in B2B. Find them, reach them, sharpen the hook — two automations and one habit, and nothing else bolted on until that core is reliably booking conversations. Built into your stack, documented, and yours to keep running.